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Penny Tunnicliffe
Marketing and Campaign Manager @National Cyber Security Centre
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WORK HISTORY
Marketing and Campaign Manager @National Cyber Security Centre
Wellington, NZ
Cyber security is often viewed as technical, dark and scary, so my role is all about simplifying things and encouraging New Zealanders to keep their online lives secure.I lead the development and management of the Own Your Online brand, driving key marketing initiatives to help individuals and small-to-medium businesses be more secure online.From conceptualizing and launching the Own Your Online brand to establishing a comprehensive four year marketing strategy, I’ve led award-winning campaigns that have resulted in impactful behaviour change.EXPOSED campaign – 2024 Silver Effie Award and ISANZ AwardThe Scamathon campaign – 2025 Axis awardsBeyond marketing strategy and execution, I also manage our creative marketing and research agency partnerships, manage budgets, and am currently working on rebranding the NCSC. I am passionate about championing and mentoring others, and delivering impactful work.
EDUCATION
University of Otago
Bachelor of Commerce (Honours), Marketing Management
SKILLS
ABOUT PENNY TUNNICLIFFE
A customer-obsessed marketer, passionate about transforming the way a business engages with their customers. Strong marketing and brand experience, with a good dose of positivity and commitment to results.
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