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Pedro E. Colmenares
Divisional Head, Nutraceuticals Latam at Megalabs Usa @Megalabs North America
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WORK HISTORY
Divisional Head, Nutraceuticals Latam at Megalabs Usa @Megalabs North America
Miami, US
As the driving force behind the development of general nutrition products in Latin America, I have played a key role in shaping the growth strategy of several major brands, with a special focus on the private market. Additionally, I was responsible for developing the brand and marketing structure of Enterex. With a deep understanding of the local market and consumer behavior, I was able to identify key opportunities and implement effective strategies to increase market share and brand awareness.
EDUCATION
Universidad Anáhuac
Licenciado, Mercadotecnia
Universidad Anáhuac Mexico Norte
Bachelor's Degree, Marketing
Universidad Anáhuac
Master of Business Administration, Business Administration and Management, General
ABOUT PEDRO E. COLMENARES
Commercial Manager with 18 years of proven success in sales and marketing of consumer goods & pharma, including 9 years at Procter & Gamble and more recently at Victus Inc (now Megalabs Global), I have developed expertise in driving business growth through various channels, including distributors, drugstores, traditional wholesalers, price-clubs, modern retail (including WM), e-commerce platforms (such as Shopify, Amazon and M.Libre), and government customers in multiple countries across Latin America. I have consistently delivered results even in complex and crisis scenarios by implementing turn-around management and executing integrated, efficient, and effective business plans. I have a track record of leading international & multicultural teams, developing talent and possess a practical knowledge of working with distributors. As an analytical problem solver, I rely on data-driven insights to identify opportunities and drive growth. I have also been the architect of several Go-to-market revolutionary strategies that have positively impacted business outcomes. My main strengths lie in my ability to innovate, lead with flexibility and adaptability to change, solve complex problems, and develop others. Throughout my professional career, I have consistently exceeded objectives and demonstrated a commitment to delivering high-quality results.
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