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Paulo Moledo
CEO & President @Hy Cite
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WORK HISTORY
CEO & President @Hy Cite
Madison, WI, US
Hy Cite is a leading high-end direct selling kitchenware company. Under the Royal Prestige® Brand, and with a 63-year history, it is uniquely positioned to offer exceptional cookware utensils in 8 countries, combined with an unparalleled business opportunity to entrepreneurs. Our mission is to help people better nurture their families through our products and our business model. To learn more about the company, visit To learn more about our products, visit
EDUCATION
Universidade Presbiteriana Mackenzie
Bachelor, Economics
The Wharton School
Corporate Governance: Maximize Your Effectiveness in the Boardroom
Faculdade Cásper Líbero
Bachelor (incomplete), Journalism
University of Miami
MBA, International Business
Northwestern University - Kellogg School of Management
Digital Marketing Strategies: Data, Automation, AI & Analytics
ABOUT PAULO MOLEDO
Extensive multi-country experience as CEO, President and CFO of medium and large size companies. Successful career developed in different industries and in companies such as Avon, AOL, Revlon and Ford Motor Co. Acute strategic + operational business approach, strong background in finance and passion for effective and strategic communication, allows me to build and lead top performing and highly engaged teams. Experience in international expansion, fluency in 3 languages, and flexibility to run start-ups or billion dollar vertically integrated companies with over 5,500 employees.# Select Achievements:o Leading Hy Cite Enterprises and strengthening the Royal Prestige brand in 8 markets. 66% revenue growth from 2019 to 2022 and operating profit margin expansion of 390bps.o Designed and implemented a business turnaround at JAFRA USA that delivered double digit revenue growth after a steady 7 year and 36% decline.o Top quartile independent employee engagement survey results for 8 years in a row in two different companies.o Successfully implemented a $70 million infrastructure overhaul: new ERP (SAP), proprietary app, new distribution center automated picking line and call center outsourcing.o Avon: VP of Finance, president and member of the winning team that doubled the size of the Latin America region from $2.5 to $5.0 billion in 4 years. Led the 16 market finance organization, followed by successful cycles as president of Avon in Argentina ($600 million) and then in Mexico ($1.1 billion).o Chairman’s Bowl Award: Avon\'s 2nd most important recognition and among 64 markets, for delivering in Argentina the highest growth in 8 years, operating margin expansion of 230 bps, inventory reduction of 25% and external debt reduction of 50%.o Developed plan, negotiated and implemented a finance shared service center with CapGemini, serving all 16 Avon markets and with approximately 200 FTE’s. o At AOL Latin America, experienced a full cycle of an enterprise as a finance executive: business plan, launch and operation in 4 countries, strategic partnerships, initial public offering (IPO), competitive challenges and bankruptcy. Priceless.
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