Paulo Becker
Global Sales and Marketing Manager @WEG
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WORK HISTORY
Global Sales and Marketing Manager @WEG
Nantong, CN
In charge of all export sales since Technical Inquiries, Offers, order administration and shipment- Responsible for sales in the Chinese domestic market for foreigner/global customers which are consider strategic (worldwide) customers for WEG- Leading the marketing team which are responsible on product launching, promotion, pricing positioning and advertisements;
EDUCATION
Shanghai Jiao Tong University
Master of Business Administration (MBA), Management in China
Zhengzhou Teachers College
Chinese language course (mandarim), Business Chinese language and Chinese culture.
FCJ - Faculdade Cencista de Joinville
Specialist, Work organization, leadership, teamwork management, human performance management and communication.
ETT - Escola Técnica Tupy
Technical, Mechanic
Universidade da Região de Joinville
Bachelor, Marketing, Advertisement, Sales, business administration.
ABOUT PAULO BECKER
At WEG- In charge of all export sales since Technical Inquiries, Offers, order administration and shipment- Responsible for sales in the Chinese domestic market for foreigner/global customers which are consider strategic (worldwide) customers for WEG- Leading the marketing team which are responsible on product launching, promotion, pricing positioning and advertisements- Planning and coordination of a China Market Intelligence project including both competitors and China market potential analysis- Responsible for develop a Company Profile brochure focused on Asia market- Development and management of marketing communication artifacts such as presentations and brochures. At Softexpert- Process mapping and creation of templates to support tasks of Business Development department- Participation in the execution of marketing strategic plan 2006/2007- Implementation of tasks and targets to marketing department- More than 50 marketing jobs developed such as: demo presentations, brochures, advertisements, website contents, success cases, white papers and ROI calculator- Coordination of Softexpert international website layout and content restructuring in both languages Chinese (Mandarin), English and / Preparation of a Softexpert products database (20 softwares) to simulate a large corporation. Work was performed focusing on prospecting, presentations and sales- Vast knowledge in theories such as: BI (Business Intelligence), Document Management, Risk Management, Project and Portfolio management, nonconformance management, BSC (Balanced Scorecard), SPC (Statistical Process Control), Lean Manufacturing, APQP - Advanced Product Quality Planning / PPAP - Production Part Approval Process, FMEA (Failure Mode and Effect Analysis) and Corporate and IT Governance- Extensive knowledge in quality and process standards and regulations such as: ISO ISO ISO ISO ISO 13485, SOX, Cobit, ITIL, FDA, ISO/TS 16949, OHSAS AS/NZS 4360; Specialties: Project and portfolio management, branding and identity, China market analysis, Asia market researches and relationship with customers.
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