Paula Sappington

Role
Sr Director, Experience Design Research at Hilton
Location
Memphis, TN, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

Experience

  1. Sr Director, Experience Design Research

    Hilton

    Sep 2018 — Present

Education

  • Rhodes College

    Bachelor of Arts (B.A.), Business Administration and Management, General

    1986 — 1990

  • University of Memphis

    MBA, Marketing Research

    1993 — 1995

Skills

  • Marketing Research
  • Loyalty Programs
  • Segmentation
  • A/B Testing
  • Digital Optimization
  • Market Research
  • Brand Loyalty
  • Forecasting
  • Target Marketing
  • Hospitality
  • Hotels
  • Analytics
  • Customer Insight
  • Competitive Analysis

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Paula Sappington — Sr Director, Experience Design Research at Hilton in Memphis, TN, US | Unifers