Paul V. Arnold
Digital Content Manager and Strategist @WorldatWork
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WORK HISTORY
Digital Content Manager and Strategist @WorldatWork
Oversee the WorldatWork publications platforms (Workspan Daily, Workspan Daily Plus+, Workspan Weekly, Workspan Magazine). Lead team of staff and freelance content creators. Build and execute business strategies based on data analytics, internal/external research, member/community engagement, advisory network feedback and more.• Within first six months, co-created and implemented a bifurcated content model, with open-universe and gated deliverables, to enhance value proposition and user experience and to increase membership inquiries, leads and registrations.• Year 1 Results: Increased proactive scheduling by 200%, newsletter content deliverables 100%, new-article publication output 100%, organic traffic 34%, newsletter subscriptions 30%, platform page views 23% and platform users 18%. Also, wrote 71 breaking news, analysis, interview and feature articles (nearly views), and generated LinkedIn impressions through personal social media posts.• Year 2 Results: Increased content production an additional 61% over 2024\'s record levels. Increased platform traffic over 2024\'s record levels, with users up 54% and views up 48%(organic traffic up 25%). Wrote 100+ bylined articles (nearly views) to lead all content producers. Increased LinkedIn-centric social media production 50% and impressions 43%.WorldatWork is a global association (founded in 1955) for human resources management professionals and business leaders focused on cultivating inspired, engaged, productive, and committed employees in effective and rewarding workplaces. We have more than members and subscribers worldwide. More than 80% of Fortune 500 companies employ a WorldatWork member.
EDUCATION
Deloitte University
Management
Disney Institute
Operational Excellence
University of Wisconsin-Madison
Bachelor of Arts
Fox Valley Technical College
Lean Facilitator
Pfingsten Companies
Continuous Improvement Team Leader
SKILLS
ABOUT PAUL V. ARNOLD
Experienced content/communications leader, senior manager, and director within multiple industries. • As organizational leader, have managed large and diverse work teams, multi-million-dollar budgets, and corporate strategic initiatives. • As product and service leader/strategist, have directed national publications, web entities, customer engagement services, social media sites, and industry events. • As writer and editor, have won 33 regional, national, and international awards. • As events manager, have created and managed conferences and seminars, and built the content for conventions.KSAs: Content strategy, leadership, talent development and management, coaching and mentoring, project deployment/implementation, project/program management, strategic communications, user experience/engagement, platform experience, best-in-class writing and editing, data analytics, collaboration/teaming, conference creation/management, public speaking, change management, and business improvement methodologies/strategies (Business Process Improvement, Lean, Continuous Improvement, Six Sigma/DMAIC, Root Cause Analysis, Failure Modes and Effects Analysis, Kaizen, Operational Excellence, Total Quality Management, Design Thinking, Mindfulness, Ikigai).
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