Patricia Roettger

Senior Marketing Manager @WorldatWork

Developed and implemented strategic marketing plans for numerous WorldatWork products and services leveraging print, online and social media marketing and generating over $10 million in annual sales. Formulated effective ‘close the gap’ strategies during national economic crisis, generating more than $1.2 revenue per year in 2009 and 2010. Created successful go-to-market strategies for more than 24 new products including Webinars, CourseCasts, Blended Learning, computer-based testing, new certification requirements, specialty designations and WorldatWork publications. Developed targeted messaging and improved customer experience through the redesign of web pages and electronic collateral including. Developed ‘fast track’ program in order to get promotional materials out in a timely manner when short staffed. Created WorldatWork TWITTER account to boost connections and WorldatWork website traffic; obtained more than 300 followers in the first three months. Lead in effective event strategy plans for WorldatWork conferences, including top results for Total Rewards 2008 Canadian Conference reaching 116% of attendance goal. Spearheaded a priority code format for all marketing materials to provide clearer, easier and better tracking of all marketing activities. Researched search engine opportunities and developed online awareness strategy through Overture and Google advertising. Developed and maintained effective partner relationships to ensure effective product promotion. Facilitated in the professional development of five marketing colleagues including strategic planning, setting work assignments and managing deadlines.