Monica Griffin
Director of Marketing Strategy @WorldatWork
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WORK HISTORY
Director of Marketing Strategy @WorldatWork
Spearheaded the go-to-market strategy and campaign development for a global HR education organization. Focus was on enhancing the brand\'s digital presence and optimizing the marketing operations. By implementing redesigned integrated campaigns and message approach, significantly improved conversion rates across the marketing funnel, contributing to the organization\'s growth and market reach.
EDUCATION
Florida State University
Bachelor of Science (B.S.), Accounting
Rollins College
Master of Business Administration - MBA, Marketing
ABOUT MONICA GRIFFIN
As Vice President of Marketing & Communications at Beyond Type 1, I lead digital‑first marketing, brand storytelling, and engagement strategies that advance a global mission to improve lives for people affected by diabetes—a cause that is deeply close to my heart. Partnering with executive leadership and a cross‑functional, remote team, I drive integrated, data‑informed campaigns across digital, social, email, paid, advocacy, and fundraising channels to build community, amplify impact, and grow brand relevance worldwide. With over two decades of marketing and strategy leadership experience, I bring deep expertise in brand development, go‑to‑market strategy, digital ecosystems, campaign execution, and audience‑centric growth. My career spans mission‑driven, education, hospitality, and membership‑based organizations, where I have consistently delivered measurable results through cohesive storytelling, operational rigor, and collaborative leadership aligned to organizational objectives at scale.
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