Paul V.
Senior Marketing Communications Manager @Lg For Business Usa
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WORK HISTORY
Senior Marketing Communications Manager @Lg For Business Usa
Lincolnshire, IL, US
Leads development of campaigns across multiple verticals to clearly communicate the value of LG B2B products and solutions. Effectively manage communications agencies to plan, develop and implement marketing campaigns (media planning and creative), content marketing, product marketing, digital/social, tradeshow/events and content development. Creates compelling messaging with the understanding of customer pain points that differentiates LG in the marketplace. Responsible for creating, implementing and measuring the success of comprehensive advertising and public relations initiatives to increase LG’s brand position. Collaborates with cross-functional teams to create content for digital marketing campaigns and lead generation activities. Leads a team of five direct reports. Recognized for outstanding achievement in B2B marketing and selected for LG\'s Leadership program.
EDUCATION
Illinois State University
Bachelor's Degree, Public Relations
Northridge Preparatory School
College Prep
Roosevelt University
Master's Degree, Integrated Marketing Communications
SKILLS
ABOUT PAUL V.
Proven marketing professional with experience in advertising, branding and marketing…
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