Vivek S

Marketing Manager @LG Electronics

Bengaluru, IN

ATL/BTL Activations - Creating Marketing Calendar and proposal for Pre Planned Promotions and Executions.Display Management – In store Display Management to capture display share leading to the sellout, MOT Management, Merchandiser Management with timely implementation of POSMs, Innovative VMs. To ensure all brand related communication is implemented at the stores on timely basis.Digital & Social Media Handling – Drive Brand campaigns online frequently on the Social Media handles (Facebook & Instagram) and on Google platforms.Brand Marketing & Visibility – Driven & ensure to be a part of large visibility campaigns through Participation in Expos, RWA activities, Mall activations and other Social gatherings.New Product Launch Initiatives – To plan, execute and drive New Product launch at Key outlets at key Catchments.Sellout Management- Effectively managing promoter base of 250+ with 4 Team Leaders, 4 Product Trainers. 4 Chefs, 2 X-Boom ambassadors, 2 TWEs directly reporting for enhanced sellout drive maintaining 15% YOY growth and to increase Brand Share.

Siddhartha Institute of Management Studies

Master of Business Administration (M.B.A.)