Paul Bradbury

WORK HISTORY

EDUCATION

ABOUT PAUL BRADBURY

Paul is currently the CEO of VML Australia and New Zealand with agencies in Sydney, Melbourne, Brisbane, Perth, Auckland and Wellington. Major clients include The Coca-Cola Company, Ford, Lion Nathan, Nestle and the Brisbane 2032 Olympics Organising Committee.Prior to VML, Paul was the President and CEO of TBWA Australia and New Zealand. Paul led TBWA for almost two decades and in that time he was part of a leadership team that helped TBWA become one of the largest and most influential creative companies in Asia Pacific, with clients including Telstra, Apple, Amazon, NAB, Tourism New Zealand, Kraft Heinz, Nissan, ANZ Bank (New Zealand), The Warehouse Group, Goodman Fielder, Defence Force Recruitment for the Australian Government and Woolworths Australia. As an Industry Disruptor, Paul led and helped to create +61, the bespoke agency created for Telstra (Australia\'s largest Telecommunications Company) in partnership with Bear Meets Eagle on Fire & OMD. 18 months on,+61 is now arguably the hottest creative agency in Australia and Asia Pacific, having being awarded a Film Grand Prix and eight Lions at the 2025 Cannes Lions for Telstra. Paul was also the architect of Eleven, which launched in 2012, which has been the most consistently awarded PR & Earned agency in Australia having won over 20 Agency of the Year Awards. TBWA topped the New Business Rankings in Australia for the past two years, and has been shortlisted for Campaign Asia\'s Australian Creative Agency of the Year for the past 3 years and won Gold in 2022. In August 2025, TBWA was ranked No 2 Network at AWARD.Paul\'s current focus is to leverage the incredible opportunities for disruptive creativity presented by Generative AI.