Patrick Kong A Siou

Senior Market Strategy Analyst @Ubisoft

Région de Montreuil, FR

As part of a market research team, I provide in-depth insights into our players and our competitive environment to support Ubisoft’s management and production teams in their strategic decision making.• Perform in-depth analysis of our competitors performance and understand their underlying creative intent, gameplay features and marketing strategies to identify areas of improvement for our own projects.• Build recommendations by combining data-driven observations and qualitative desk research. And then collaborate with various stakeholders to align data-driven insights with gameplay development goals.• Share analysis to multiple teams through various formats (dashboards, market mapping, visual frameworks, newsletters, conferences, workshops…)• Supply Tableau dashboards allowing in-depth monitoring of the competitive environment.

Université Paris Dauphine - PSL

Licence, Gestion

Lycée Emilie de Breteuil

Baccalauréat, Scientifique

École Estienne

Mise A Niveau en Arts Appliqués (MANAA), Design et arts appliqués

CELSA Paris-Sorbonne

Master 2 Communication en apprentissage, Médias, innovation et création

Université Paris Dauphine - PSL

Master 1 Management , Innovation, Réseaux et Numérique (IRN)

The University of Hong Kong

Exchange Program, Business & Economics