Patricia Branson

Experience

1. EVP, Client & Business Operations

   Coegi

   Jan 2025 — Present · Columbia, MO, US

   Coordinate goal alignment at all levels of the organization - individuals to departments in support of overall company objectives and vision. Develop roles and responsibilities within the departments to ensure appropriate level of staffing across client business. Ensure measurability of goals and set quarterly reporting of goals to the staff in each department- Develop and support team development of client media strategy plans for individual clients including verticals of pharmaceuticals, healthcare, CPG, tourism, banking, fitness and construction- Cultivate and nurture relationships across Coegi’s clients and vendor partners- Oversee monthly company finance process and reporting for media spend across programmatic, social, search, influencer and publisher direct relationships- Responsible for business review of legal contracts and being a liaison to in-house legal counsel during the contracting process, including redlining and negotiating with clients and vendors- Analyze performance metrics and business data to identify areas of improvement and implement corrective action plans when necessary.

Education

• University of Missouri-Columbia

  Bachelor's of Journalism, Journalism (Strategic Communication), Minor in Film Studies

  2006 — 2009

Skills

• Time Management
• Digital Media
• Advertising
• Campaign Optimization
• Social Networking
• Management
• Online Marketing
• Campaign Execution
• Online Advertising
• Purchasing
• Leadership
• Media Buying
• Web Marketing
• Account Management
• Campaign Management
• Social Media
• Negotiation
• Digital Marketing
• Interactive Advertising
• Digital Strategy