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Head of Global Demand Generation @Ultimo
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WORK HISTORY
Head of Global Demand Generation @Ultimo
Building out a test & learn growth framework with a team of local Demand and Event marketeers, to grow the markets bottom up together with sales-> Increasing speed to market with AI-agents-> Test & learn to facilitate scale-up dynamics-> Data-led prioritization to maximize growth impact
EDUCATION
University of Amsterdam
Master, International Relations
Fontys University of Applied Sciences
Bachelor, Communications
Breda University of Applied Sciences
Propaedeutics, Media and Entertainment Management
NIMA, Nederlands Instituut voor Marketing
Senior Marketing Professional (EQF Level 6 out of 8 / NL: NIMA B Digital Marketing), Digital Marketing
ABOUT PASCALLE BLANKSMA
Combination of leadership, strategy & hands-on: experienced as the first marketing person on the ground, creating a marketing strategy from scratch to achieve double digit growth with a focus on demand generation. Challenge and the unknown are the incentives that push me to great opportunities and adventures. With a lot of enthusiasm and the ability to motivate people, I am a strategic player that loves to pioneer and to set new boundaries.Expert: marketing strategy, scaling to double digit growth, sales & marketing collaboration, demand generation, account based marketing, startup & scaleup marketingAdvanced: leadership, awareness creation (blog / events / PR), channel marketingTarget market: SMB, mid market & enterprise in the software sector, SaaSPersonality: authentic, ambitious, always taking that extra step, structured, result driven, analytical.
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