Partha Putatunda

Brand Management @Tractors India Private Limited Tipl

Kolkata, WB, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2016 — Present

Brand Management @Tractors India Private Limited Tipl

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IN

Researching promotional partnerships with relevant media and trade associations & implementation using community-networking strategies, relationship marketing and key partners and agencies to create targeted fame and action. Strategy developing and formulating Sales Promotional activities for Brands. Manage effective operational delivery of the integrated marketing plan for the Events & Activations, Interior Decoration and Corporate Compliments.Forecasting and managing marketing activity calendar to align with resource availability will be critical to success as will the regular analysis of data to ensure adherence to SLA’s and agreed deadlines for results.To work with the CRM team to ensure that all on-going customer communication is delivered to the agreed plans. Coordinate the production of content (press releases, bulletins, white papers, etc.) for posting and distribution of marketing collaterals.Work closely with marketing and business development in procuring and importing data, and ensuring data are properly segmented for targeting purposes.Handling Process Design and Documentation: Document existing processes and implement improvements to enhance marketing productivity. Processes include inventory and collateral archiving, and compliance management. Recommend new systems to enhance productivity. To activate email marketing automation technology, online registration systems, social media platforms, corporate tie-up B2B & B2C Trade associations.Product Launching,Competitors Analysis & Go-to Market Strategy, Data Warehousing and Mining for fixing product MRP, MRP Review Report,Market Potential Growth Analysis for SBU expansion.Cluster Sales Analysis, IR on Trade Franchise Development, Trade Channel Analysis, Organising Social & Business Associate Meet.

EDUCATION

N/A

INIFD

MBA in Faction design & Faction Teknologi

2013 — 2017

University of Cambridge

Master of Fine Arts (MFA)

2006 — 2010

Arina Animation

A A A S P

2004 — 2007

Goverme Collage of Art & Craft

Bachelor's of Visual Art

1996 — 2004

All India Fine Arts Association

Diploma in Fine Arts

2007 — 2010

Aptech

Engineering in Multimedia

2003 — 2007

Government College of Art & Craft, Calcutta University

Bachelor of Fine Arts (B.F.A.)

2002 — 2005

Calcutta University

Bachelor of Commerce (B.Com.)

SKILLS

Visual DesignUser Interface DesignCssWire FramingStoryboardingIllustrationHtml5Branding & Identity MarketingLogo DesignLectora InspireUser Experience DesignArticulate StorylineInteraction DesignerInformation ArchitectureActionscriptUser-Centered DesignUsability TestingMobile DesignInformation DesignWeb DesignPaintingAnimationGraphicsAdobe FireworksFront-EndPhotoshopGraphic DesignWordpressHtml 5Infographic DesignUsabilityXhtmlDreamweaverIllustratorFlashInteraction DesignConcept of DesignDrawingHtmlE-Learning

ABOUT PARTHA PUTATUNDA

Creative and multitalented Graphic Designer with extensive experience in multimedia…

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Partha Putatunda — Brand Management at Tractors India Private Limited Tipl in Kolkata, WB, IN | Unifers