Parantap Parikh

WORK HISTORY

EDUCATION

SKILLS

ABOUT PARANTAP PARIKH

I love selling everything other than myself. But I\'ll try my best here.I grew up in India and I\'m currently based in Toronto. I\'ve always been a gregarious, out-going kid at school deriving energy by being at the centre of action. This quality inspired me to participate in student body organisations, professional chapters, volunteering establishments and in decision making teams within various institutions. I learnt that alongside performing my everyday duties, I enjoyed leading projects and change processes. Both my personal and professional journeys have been guided by this progressive realisation of being at the centre of process improvement and continuous learning. Consequently, I\'ve enrolled for a professional degree from Rotman School of Management, UofT.My professional journey has spanned multiple roles:As Marketing Manager, I handled a portfolio of about $2 million, using various tools and strategies to attract, retain, and grow customer relationships. I planned and executed marketing campaigns across different regions and channels, leveraging my skills in consumer in-sighting, new product launch planning, and competition fighting tactics. As Strategy Manager, I worked in the central Project Management Office to drive high impact organization-wide technological projects which harnessed my project management skills. It was a thrilling experience to work with CEOs to manage interdependencies in project resources and to ensure strategic marketing objectives were effectively achieved.As a Marketing Manager, I executed anti-competition projects which garnered 12% share gain for my portfolio of products as well as worked with brand teams to identify the correct market positioning of products. Some of the key traits I garnered were campaign management, product lifecycle management and team management.As a Sales Manager, I handled a portfolio of $2mn annually and grew my customer base by 35% through effective key account management, portfolio planning and team management.My passion is to play on the frontiers of today\'s marketing landscape, defining new boundaries for tomorrow\'s. I am always looking for opportunities to learn, innovate, and collaborate with diverse teams, and to grow my personal and professional network. Feel free to connect via LinkedIn or at p••••••••@yahoo.com.My personal passions include satisfying my curiosity of learning from everyone, being everywhere and doing everything. I travel to distract myself from reality, I read to reconnect myself with reality, and I play with my cats to.(exceeded max. word limit)