Papri Das

Social Media Manager @Hachette Book Publishing India Pvt Ltd

Kolkata, IN

Focused on driving brand awareness and engagement across diverse platformsAs a Social Media Manager, I develop and execute data-driven social media strategies that align with the overall business goals. With a keen eye for content creation and trend analysis, I lead the charge in curating engaging content that resonates with audiences while building meaningful connections. My expertise lies in boosting engagement, creating compelling campaigns, and leveraging analytics to optimize performance across platforms.Key Responsibilities & Achievements:Designed and implemented tailored content strategies for Facebook, leading to a 30% growth in follower engagement.Managed successful paid social media campaigns with a strong ROI, increasing lead generation by 20%.Drove brand awareness by building strong communities, resulting in a 25% increase in organic reach.Provided in-depth analytics reports to track campaign performance, using insights to adjust and optimize content.Developed and maintained social media content calendars, ensuring a consistent and timely presence.Collaborated with influencers, partners, and cross-functional teams to amplify brand message and expand reach.Responded to customer inquiries and feedback, enhancing brand perception and customer loyalty.I continuously stay ahead of trends and best practices in social media marketing, ensuring my strategies are always innovative and impactful. Let’s connect if you\'re looking to take your brand’s social media presence to the next level!

West Bengal State University, Kolkata

Bachelor of Arts - BA, English Language and Literature

West Bengal State University, Kolkata

Master of Arts - MA, English Language and Literature

THE WEST BENGAL UNIVERSITY OF TEARCHERS TRAINING, EDUCATION PLANNING AND ADMINISTRATION

B.Ed, English

WEST BENGAL STATE UNIVERSITY

Bachelor in English

WEST BENGAL STATE UNIVERSITY

Master in English