Pankaj Caiser
Associate Product Manager @PharmEasy
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WORK HISTORY
Associate Product Manager @PharmEasy
Mumbai, IN
Drove ₹15 Cr+ in product-led revenue through loyalty, upsell, and automation features targeting franchise users across India.Launched a tiered loyalty program that increased repeat transactions and drove ₹13L+ in incremental revenue within the first quarter.Built and scaled upsell flows based on user behavior and AOV insights, improving package adoption and driving average order value growth.Deployed CRM-led re-engagement journeys for dormant users, boosting repeat order rates and enhancing retention.Migrated a legacy commerce platform to Shopify, improving customer experience, reducing order friction, and enabling real-time order tracking.Implemented a structured lead management system for field sales teams (FOS), enhancing conversion rates via role-based workflows and automation.Launched self-serve tools and in-app communication systems, reducing support dependency by 35% and ensuring 100% visibility for critical updates.Integrated behavioral engagement pipelines using CleverTap, driving personalized communication and improving CTRs by 18%.Developed a clinical retargeting model for follow-up recommendations based on test history, increasing conversion of relevant upsells by 22%.Collaborated with cross-functional teams (Tech, Sales, Ops, Finance) to execute product roadmaps aligned with quarterly business goals.
EDUCATION
Indira Gandhi National Open University
Bachelor of Science - BS
Duke University
Post Graduate Certification in Product Management
Prin. K. M. Kundnani College of Pharmacy
Diploma of Education
SKILLS
ABOUT PANKAJ CAISER
Product Manager & Strategy leader with 12+ years in B2B healthtech. I lead CRM, Growth…
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