Pankaj Prakash
Category Management Specialist @Dalmia Bharat Limited
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WORK HISTORY
Category Management Specialist @Dalmia Bharat Limited
New Delhi, IN
Responsible for P&L management, range planning, building the merchandise assortment, margin structures and formulating the retail offer.• Growth hacking- identifying new levers for business growth• Sampling, vendor evaluation and getting brands on-boarding for long term business• Design a differentiated customer proposition for resellers, applicators & contractors and individual home builders• Design pricing strategy• Private brand strategy to offer better customer value in commoditized subcategories• Assortment planning: regional, national• Follow up with vendors on promotions, pricing, inventory• Assist retail teams on visual merchandising in store and digital spaces for the product displays of the category products• Marketing Inputs: provide marketing inputs as per marketing calendar, buying cycles, seasonal change• KVI price benchmarking: closely review price benchmarking reports and ensure pricing is at par and not beaten
EDUCATION
Ewing Christian College
B.Sc. E.C, Physics, Math
ISCS Pune
PGP, Marketing
SKILLS
ABOUT PANKAJ PRAKASH
Responsible for P&L management, range planning, building the merchandise assortment…
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