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Regional Director @Shame Studios
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WORK HISTORY
Regional Director @Shame Studios
TX, US
Leading U.S. market development for a London-based bespoke rug design house. Managing client relationships, overseeing custom projects, and building brand presence in North America while maintaining the company\'s commitment to ethical production and uncompromising craftsmanship.
EDUCATION
University of Portsmouth
Bachelor of Arts - BA, English Literature (British and Commonwealth)
ABOUT PALOMA HEINDORFF
I coach founders and executives who work in high risk and creative industries. For seven years, I served as Chief Operating Officer at Defense Distributed, a pioneering and controversial technology company. I steered teams through federal lawsuits, public backlash, operational chaos, and intense public scrutiny. That experience taught me what conventional leadership advice misses: how to make decisions when stakes are legitimately high, how to build trust when opposition is constant, and how to maintain clarity when the terrain keeps shifting.Today, I also serve as U.S. Regional Director for Shame Studios, a London-based bespoke rug design house known for uncompromising craft and ethical production. The work challenges me differently, which I value and enjoy. My coaching approach combines strategic clarity with embodied awareness. I\'m a certified coach (CaPP Institute, ICF Accredited), hold certifications in Agile Leadership, and teach yoga. Movement and breath work aren\'t just passions of mine—they\'re how I stay sharp and how I help clients access clarity that thinking alone can\'t reach.I work with founders in Web3, controversial tech, creative and disruptive industries—people building things that don\'t have playbooks, defending ideas that make others uncomfortable, or navigating pressure many executives never face. My coaching is grounded, pragmatic, and built for people who can\'t afford generic advice.If you\'re navigating complexity that conventional coaching doesn\'t address, let\'s have a chat.
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