Paloma Ferreira Walters

WORK HISTORY

EDUCATION

SKILLS

ABOUT PALOMA FERREIRA WALTERS

Hi there! My name is Paloma Ferreira Walters, I am a passionate marketing professional with over nine years of experience helping organizations connect with diverse audiences through creative and impactful strategies. I specialize in crafting integrated campaigns, developing audience-focused messaging, and building relationships that drive meaningful engagement. I also love stories and believe that true impact is made when we allow other people\'s perspectives to shape our own.In my role as an Audience Strategy Manager at AARP, I’m honored to work to create initiatives that resonate with multicultural communities, my focus being on the Hispanic/Latino audiences. My goal is to find authentic ways to connect our audiences with the resources they need.At my previous role, I managed go-to-market strategies for HR products and memberships. I loved collaborating with cross-functional teams to create seamless customer experiences, map out user journeys, and deliver campaigns that made an impact.My journey also includes several years at the International City/County Management Association (ICMA), where I honed my skills in event marketing and creative services. Whether it was managing campaigns or creating content, I enjoyed every opportunity to support local governments and the communities they serve. This organization led me to the most amazing mentors at the start of my career. I’m bilingual in English and Spanish, with a Master’s in Journalism from Edinburgh Napier University and a double major Bachelor of Arts degree in Media, Arts and Design and Writing, Rhetoric and Technical Communication from James Madison University. I won\'t ask you to say that 5 times fast, promise.If you’re passionate about stories, writing—or just want to chat about creative marketing ideas—I’d love to connect! Let’s collaborate to make an impact together.