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Pablo Eissler
Ecommerce Product Manager @Arcos Dorados
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WORK HISTORY
Ecommerce Product Manager @Arcos Dorados
AR
Desarrollar junto al equipo de liderazgo la visión y la estrategia del eCommerce de McDonalds en Latinoamérica,(20 países incluyendo Brasil, México, Argentina, Chile, Perú, Colombia, Uruguay, Costa Rica, Panama, entre otros), con el objetivo de aumentar la participación de ventas del canal, la tasa de conversión de las distintas plataformas de eCommerce y la experiencia de compra del usuario.• Liderar y mantener el roadmap de productos para el eCommerce (+20M MAUs cross Latam), enfocado en el carrito de compra, checkout y todos los flujos relacionados a la posventa.• Liderar proyectos estratégicos relacionados con el eCommerce, asegurando la entrega de nuevas funcionalidades y mejoras, desde la concepción hasta la deployment, en la APP y el sitio web de McDonalds Latam. • Colaborar con equipos de diseño y UX para crear interfaces intuitivas, teniendo en cuenta KRs relacionados a la conversión y satisfacción del usuario. • Implementar estrategias de optimización de KRs, como la tasa de conversión y aprobación de pagos, así como también las tasas de devoluciones y cancelaciones de los pedidos. • Trabajar en conjunto con los equipos de marketing, ventas, operaciones y atención al cliente para garantizar una priorización acordada con los distintos stakeholders. • Investigar y analizar el mercado, la competencia y las tendencias del eCommerce en la industria y la región.• Utilizar herramientas analíticas para evaluar el rendimiento de las ventas, la participación del canal, el funnel punta a punta y otros KPIs relevantes, para identificar oportunidades de mejora y tomar decisiones basadas en datos.
EDUCATION
Universidad de Palermo
Corporate Image & Branding, Communication, General
Universidad de Ciencias Empresariales y Sociales
Master in Strategic Marketing (MSM), Marketing/Marketing Management, General
Universidad Torcuato Di Tella
Postgraduate Diploma in Management, Management
Universidad de Palermo
Graphic Designer, Graphic Design
SKILLS
ABOUT PABLO EISSLER
Digital marketing professional with over 15 years of experience across digital strategy, eCommerce, digital product management, and the development of digital platforms, websites, and apps. Additional background includes project management, lead & demand generation, content marketing, UX/UI, digital communications, email marketing, SEM, SEO, social media, and KPI reporting, among other responsibilities. I’m a team-oriented professional with strong interpersonal skills and a clear focus on delivering tangible results. You can learn more about my work and background at pabloeissler.com.I currently work at Arcos Dorados (McDonald’s Latam), where I lead the eCommerce roadmap and strategy, with a focus on the home, product detail, shopping cart, checkout, and all post-purchase flows (+10M MAUs across 20 countries in Latam, including Brazil, Mexico, Chile, Argentina, and others). Previously at Coderhouse, I led the Product and UX teams, managing the eCommerce and digital product roadmap to deliver the best possible e-learning experience for more than students. At Mercado Libre, I collaborated with UX and IT to evolve and develop front-end capabilities for cross-experience real estate, such as the app homepage, public website, navigation, and onboarding journey. At Movistar, as eCommerce Manager, I led an interdisciplinary team responsible for designing, executing, and analyzing the strategy to maximize digital channel performance, increasing sales share and optimizing digital commercial profitability.Previous roles include leading the web, app, and digital ecosystem strategy at DIRECTV; serving as Digital Project Manager for Procter & Gamble at Accenture; and working as a Web Marketing Specialist at IBM. I hold a Master’s degree in Strategic Marketing from UCES and a Graphic Design degree with a specialization in Branding from UP. In my free time, I enjoy design, photography, traveling, and sports.
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