Oyin Enoch
Sr Director, Science Diet Marketing & Media Strategy @Hill's Pet Nutrition
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WORK HISTORY
Sr Director, Science Diet Marketing & Media Strategy @Hill's Pet Nutrition
Overland Park, KS, US
Oversaw $400M media strategy, marketing and partnership initiatives • Led brand relaunch go-to-market strategic plan and execution • Developed and executed media strategy aligned with KPI objectives • Implemented campaigns aligned with target audience increasing reach by 80% • Deployed RGM maximizing pricing, promotions and product assortment • Applied marketing mix modeling optimizing media investments• Forged strong alliances with cross-functional teams and media agencies• Exceeded objectives generating $ revenue and attaining promotion
EDUCATION
University of Georgia - Terry College of Business
MBA, Marketing
University of Lagos
B.S, Chemical Engineering
SKILLS
ABOUT OYIN ENOCH
Visionary Marketing Executive and Growth Leader with 20+ years of progressive experience, including steering large-scale integrated marketing, innovation, and partnership initiatives in complex, highly litigated CPG sectors. I specialize in leveraging data and technology to drive profitable commercial growth and organizational change.Strategic Planning & ExecutionROI OptimizationCross-Functional CollaborationGo-to-Market StrategiesIntegrated CampaignsDigital EngagementCustomer Journey MappingTalent DevelopmentStakeholder ManagementConsumer InsightsCustomer PartnershipsData Analysis/Reporting
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