Oyin Enoch

Sr Director, Science Diet Marketing & Media Strategy @Hill's Pet Nutrition

Lawrence, KS, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2023 — Present

Sr Director, Science Diet Marketing & Media Strategy @Hill's Pet Nutrition

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Overland Park, KS, US

Oversaw $400M media strategy, marketing and partnership initiatives • Led brand relaunch go-to-market strategic plan and execution • Developed and executed media strategy aligned with KPI objectives • Implemented campaigns aligned with target audience increasing reach by 80% • Deployed RGM maximizing pricing, promotions and product assortment • Applied marketing mix modeling optimizing media investments• Forged strong alliances with cross-functional teams and media agencies• Exceeded objectives generating $ revenue and attaining promotion

EDUCATION

2003 — 2005

University of Georgia - Terry College of Business

MBA, Marketing

1995 — 1999

University of Lagos

B.S, Chemical Engineering

SKILLS

Market ResearchBrand EquityP&L ManagementLeadershipBusiness StrategyManagementStrategic PlanningIntegrated MarketingSegmentationAdvertisingProduct MarketingProduct InnovationMarketingCompetitive AnalysisCustomer InsightStrategyNielsenShopper MarketingMarketing ManagementBrand ManagementCross-Functional Team LeadershipMarketing StrategyTrade MarketingConsumer ProductsFmcgProduct Development

ABOUT OYIN ENOCH

Visionary Marketing Executive and Growth Leader with 20+ years of progressive experience, including steering large-scale integrated marketing, innovation, and partnership initiatives in complex, highly litigated CPG sectors. I specialize in leveraging data and technology to drive profitable commercial growth and organizational change.Strategic Planning & ExecutionROI OptimizationCross-Functional CollaborationGo-to-Market StrategiesIntegrated CampaignsDigital EngagementCustomer Journey MappingTalent DevelopmentStakeholder ManagementConsumer InsightsCustomer PartnershipsData Analysis/Reporting

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Oyin Enoch — Sr Director, Science Diet Marketing & Media Strategy at Hill's Pet Nutrition in Lawrence, KS, US | Unifers