Oscar Galicia

Performance Marketing Specialist @TCGplayer (an eBay company)

Manage end-to-end SEM campaigns across Google Ads and Meta, driving customer acquisition and retention in U.S. and global markets- Oversee campaign budgets to maximize ROAS and revenue growth, ensuring efficient allocation of spend- Conduct ongoing A/B testing on ads, keywords, and landing pages to optimize CTR, conversions, and lead quality- Deliver actionable performance reports with clear insights to leadership, influencing strategy and scaling decisions- Collaborate with cross-functional teams (creative, product, and leadership) to align paid media strategies with broader marketing initiatives- Track and analyze campaign metrics to identify trends, optimization opportunities, and areas for growth- Monitor industry trends, best practices, and platform updates to ensure competitive and compliant campaign execution.