Mary McLeod

Email Marketing Manager @TCGplayer (an eBay company)

Develop and implement email marketing strategy, including segmentation, targeting,messaging and merchandising-Collaborate with product and engineering teams to implement and test technical integrations insupport of growing email marketing capabilities-Create and implement email campaigns, including newsletters, promotions, and automatedcampaigns-Optimize email performance through A/B testing of subject lines, content, and calls to action-Monitor email deliverability and compliance with CAN-SPAM and GDPR regulations-Conduct ongoing analysis of email performance and provide actionable recommendations toimprove results.