Olivia Sherwood
Marketing Technology Specialist @Liaison
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WORK HISTORY
Marketing Technology Specialist @Liaison
Responsible for leading clients through the onboarding process for EMP software solutions, ensuring a smooth transition from planning to implementation. Facilitate data integration processes and provide ongoing software support to ensure client success.Key Responsibilities- Guide clients through onboarding, from initial planning to setup and training- Collaborate with the Marketing Technology Team to manage and execute multiple implementation projects simultaneously- Create and maintain detailed client-specific project plans, ensuring timely communication of deliverables and adherence to deadlines- Develop a variety of learning materials including documentation, quick guides, videos, and webinars to enhance client enablement- Provide software support, troubleshooting issues, and identifying areas where additional training or resources were needed to ensure long-term client success- Monitor client needs, updated training based on common support queries, and documented workflows to enhance future client onboarding experiences.
EDUCATION
Castleton University
Bachelor of Arts - BA, Digital Communication and Media/Multimedia
South Burlington High School
High School Diploma
ABOUT OLIVIA SHERWOOD
Innovative marketing technology specialist with a strong focus on higher education, combining strategy, execution, and technical expertise. Extensive experience in project management, marketing technology solutions, HTML/CSS development, data integration, software support, and email marketing for educational institutions. Focused on delivering scalable, data-informed solutions that drive engagement and efficiency.
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