Olivia Genito
Manager, Marketing Growth & Communications @VyStar Credit Union
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WORK HISTORY
Manager, Marketing Growth & Communications @VyStar Credit Union
Jacksonville, FL, US
Leads cross-functional internal and external communications strategy for communications, growth, and PR, including system conversions, fraud, mergers & acquisitions, product launches, and organizational change- Develops and manages content for emails, blogs, newsletters, videos, letters, digital displays, and social media- Drives employee and member engagement through a unified digital content strategy featuring storytelling, video, and interactive media and automation, supported by continuous performance analysis- Builds the AI roadmap with IT to drive innovation and operational efficiency across the organization
EDUCATION
Florida State University
Master of Science - MS, Integrated Marketing Communication
Florida State University
Bachelor of Science - BS, Communication and Media Studies
ABOUT OLIVIA GENITO
Manager, Marketing Growth & Communications at VyStar / Director of Membership at Ladies Executive Golf Society, Jacksonville
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