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Oleg Luzin
Lead Product Manager @VK
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WORK HISTORY
Lead Product Manager @VK
Moscow, RU
Responsible for VK Mix and Recommendations at VK Music• Shaped the 2025 recommendation-development vision with a month-by-month breakdown; aligned plans with all product domains and adjacent teams.• Improved team processes: built a product roadmap with regular metric-based updates, maintained constant focus on product KPIs, managed the domain backlog around target service KPIs, carried out quarterly and annual planning, and ensured daily cross-functional collaboration.• Led end-to-end product development: from problem discovery and hypothesis generation to launch and post-launch analytics.Key initiatives for 2025 so far:• Launch of a new recommendation technology – 6× growth in the number of active tracks shown in VK Music recommendations – +35 % tracks added from recommendations to a user’s collection – −30 % dislikes within recommendations – Dramatically faster reception of user-feedback signals in the recommendation loopKey initiatives for 2024:• Significantly improved VK Mix, both in metrics and in users’ overall listening experience.• Launched the New-Year VK Mix and New-Year Vibe.• Took part in the major VK Music redesign
EDUCATION
Ural State Technical University
Bachelor's degree
ABOUT OLEG LUZIN
I\'m in music industry for 20 years and have a huge profound experience in this area…
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