Olawumi Akinkuolie

Event Experience Manager @Remitly

Houston, TX, US

Created the first marketing plan that included goals and objectives for the business unit, marketing tactics focused on increasing awareness of the accessories business for current consumers, engagement strategy for new brand fans, and KPIs that measured performance against goals. Event visibility increased over 400% in a 3-month span for the african diaspora. Managed and executed integrated marketing strategy that included, creative direction, campaign production and execution, photoshoots, in-store POP, social media storytelling. Worked with Sales, Visual Merchandising and Product Line Managers to develop the merchandising strategy for all live events and activationsDrafted and implemented a Brand Standards guide for all licensed partners that included, content creation

Bowie State University

Bachelor of Business Administration (B.B.A.), BUSINESS, MANAGEMENT, MARKETING