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Emea Ecommerce Manager @Suunto
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WORK HISTORY
Emea Ecommerce Manager @Suunto
Annecy, FR
26 countries - Turnover 18M€>> Lead all EMEA Suunto ECOM operations- Align marketing activities and product launches with sales operation lead, marketing teams, supply teams, and commercial teams across EMEA (26 countries)- Plan, coordinate and execute regional e-commerce campaigns and product launches. Monitor sales, KPIs and sales analysis (commercial calendar, omnichannel alignment, adaptation for EMEA export)>> Finance & Supply forecasts- ECOM financial budget for the region that project expectations for the business- Sales plan forecasts and alignment with other channels- Produce & distribute periodic regional performance reports, analysis, business plans, actions planned.>> ECOM Marketing- Commercial email marketing strategy, special CRM campaigns and CRM improvements (DMA.)- Support local marketing teams with ECOM incentives- Lead the affiliation program and support on other digital marketing activities>> ECOM Business development on Pro and Corporate channels (GLOBAL)- Drive the project, launch and lead Suunto pro program (Pro Club). Program definition and GTM plan- Lead and define corporate partnerships- Give internal visibility, reporting, define toolkits and marketing plan to grow the business>> Project management & Website optimization- Help on project coordination and business aspects on ECOM related project- Evaluate the website for regional best practices, help to define business requirements and push for improvements on suunto.com (ECOM engine Magento 2, CMS, digital, merch and UX marketing tools).>> ECOM merchandising (Manage EMEA eCommerce merchandiser)- product catalogue creation and inventory management / building emails / campaign and prices integration / ECOM customer satisfaction.
EDUCATION
Naïas Formation
Digital marketing certificat
ESC Clermont
Master in Management
Instituto Tecnológico y de Estudios Superiores de Monterrey
International Marketing
SKILLS
ABOUT NOEMIE EBERHARD
Experienced eCommerce & Digital with demonstrated history of working in the electronic and photo industry. I am now on new challenges in sport and outdoor industry. Skills in eCom, digital optimisation, eMerchandising, sales incentives, traffic generation, conversion and analytics both with branding and business development goals. My job is passionate because of the qualities required on a daily basis: versatility, agility, empathy and communication. If you are a small or medium sized company, I would be glad to discuss with you about what we could implement to grow your online business. Digital - Marketing - Ecommerce - Webmerchandising - Mobile - Management - SEO - SEA - CRM - Email - Content - UX - Analytics - Project management
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