Ningrum Danastri

Retail Engagement Executive @PT HM Sampoerna Tbk.

Bogor, ID

I am proud to be a part of Sampoerna families as a Retail Engagement Executive, and I did- Executed comprehensive engagement activities, including trade programs, education, and POSM (Point of Sale Materials) maintenance- Maintained assigned 350 stores through regular field visits (2x per month) to monitor compliance, performance, and issue resolution- Conducted competitor and market analysis, collecting insights on competitor pricing, programs, and product offerings- Spearheaded a 50% increase in retailer digital adoption by coaching partners on the benefits of the digitalitation application AYO SRC and CITA ecosystem- Collaborated cross-functionally with Community Engagement teams to deliver brand events and customer-focused initiatives to achieve business objective- Worked closely with Wholesale teams (Pasukan Garuda) to ensure smooth B2B order flow, pricing alignment, and effective program execution- Controlled and optimized sales volume performance, analyzing trends and adjusting execution strategies based on performance data- Conducted B2B store coaching and education, covering product knowledge, pricing structure, and commercial programs to improve execution quality- Achieved 98% overall sales program completion and 100% quarterly program achievement- Successfully executed new product penetration reaching 97% within two weeks through direct education and in-store activation- Led new product introductions, ensuring successful market adoption through store education, positioning, and performance monitoring- Ensured consistent product availability of Sampoerna products across contracted stores (MT & GT)- Analyzed market share growth and competitor dynamics to determine optimal product positioning and competitive strategies- Engineered marketing network expansions in high-potential areas, achieving 110% of sales volume targets- Led data-driven territory development and market segmentation initiatives to support business expansion.

Universitas Negeri Surabaya

Bachelor of Social Science