Nikki Tran

E-commerce & Digital Marketing Manager @Eva NYC

Lead platform production, design, development, testing, and launch initiatives for the Eva NYC website and drive website developments as the primary liaison between developers, in-house designers and brand team. • Own day-to day upkeep of the Marketing Content Calendar, seeing it through execution, including site creative development, landing pages, promotion setup and email campaigns. • Oversee product inventory dedicated to the website and Amazon, from planning and forecasting to maintaining accurate inventory levels.• Execute A/B and multi-variant testing across all necessary areas of the website to measure and redefine the ideal experience for Eva NYC customers through optimizing web functionality, user interface and navigation. • Assist the Digital and Analytics team with extracting data from paid media efforts and identifying opportunities for ongoing site enhancement and future product development. • Moderate customer reviews, subscription orders in Recharge and provide reporting on daily/monthly sales revenue and campaign performances. • Assess and implement best strategies to increase traffic and awareness, developing deeper loyalty with Eva NYC customers while increasing engagement, including the creation of landing pages in response to planned CRM, SEM and SEO initiatives.