Nihal Singh
Building Paytm Ads | Ex-Meesho | Monetisation, Discovery & Marketplace Platforms
- Role
- Principal Product Manager at Paytm Ads
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nihal Singh
Product leader with 8+ years of experience building monetisation, discovery, and seller platforms at scale across large consumer marketplaces.Currently a Principal Product Manager at Paytm, owning ads supply and monetisation across high-intent surfaces including post-transaction flows, homepage, and app-open screens. Work spans ad format strategy, programmatic integrations, dynamic and rich media creatives, and demand ranking, with a strong focus on growing revenue without compromising user trust on utility-critical journeys.Previously at Meesho, worked across both demand and supply, leading intent-driven discovery, differentiated shopping propositions (Mall, Gold, TrendZ), and seller platforms spanning cataloging, compliance, and quality systems.Across roles, has driven ₹40+ Cr in incremental annual revenue, GMV uplift at scale, and seller platforms that scaled listings from tens of thousands to hundreds of thousands per day, while improving cost and quality efficiency. Data-driven | Execution-focused | Always solving for scale
Experience
Principal Product Manager
Mar 2025 — Present · Bengaluru, IN
Own ads supply and monetisation across high-intent Paytm surfaces including post-transaction flows, homepage, and app-open screens, with a focus on revenue growth on utility critical journeys.• Built new monetisation surfaces and scaled programmatic demand across DSPs - ₹40+ Cr incremental annual revenue• Lead ad format strategy, dynamic & rich-media creatives, and demand ranking with strong UX guardrails• Established latency budgets, quality controls, and fail-safe fallbacks across rich media and programmatic monetisation stack
Education
Jamshedpur Public School (A.I.W.C), CBSE
10th(AISSE) , 12th (AISSCE) , Junior High/Intermediate/Middle School
2004 — 2013
BIT Sindri
Bachelor of Technology (B.Tech.), Mechanical Engineering
2013 — 2017
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