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Global Marketing Manager Sales Manager Asia @Babich Wines Ltd
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WORK HISTORY
Global Marketing Manager Sales Manager Asia @Babich Wines Ltd
Auckland, NZ
Senior role leading Babich Wines\' global brand and marketing strategy, including communications strategy and planning, brand portfolio and architecture, product management, and pricing, along with sales management of Babich Wines\' Asia markets.
EDUCATION
Victoria University of Wellington
Bachelor of Commerce and Administration, Marketing, Accounting and Commercial Law
SKILLS
ABOUT MIKKEL NIELSEN
I’ve spent the bulk of my career connecting New Zealand brands with global markets: telling their stories, building partnerships, and turning strategic ideas into real growth. I’m most energised when strategy meets execution: aligning marketing, sales, operations and people to create lasting value for New Zealand businesses.My background blends creativity with commercial strength - from brand and product management to digital marketing and sales leadership across global markets. I thrive in environments where broad thinking is required: shaping strategy, building teams, and ensuring that brand, customer, and commercial goals move forward together.With a degree in Accounting, Commercial Law and Marketing, I bring both analytical rigour and strategic vision - skills that translate naturally into broader business leadership and general management responsibilities.I’m always open to conversations about brand growth, market expansion, and sustainable business strategy. Please get in touch!
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