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Nicole Herman
Founding Partner @Kind Red
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WORK HISTORY
Founding Partner @Kind Red
EDUCATION
USC Marshall School of Business
Master of Business Administration - MBA
Northwestern University
Bachelor of Science in Journalism, Broadcast Journalism, French
UCLA
Summer Session, Speech, Photography
Sciences Po
Study Abroad Program, Political Science, French
SKILLS
ABOUT NICOLE HERMAN
I’ve always been fascinated by what brings people together: a shared meal, a common goal, or a story that makes us feel something. That curiosity has guided my career in brand building and my passion for creating experiences that connect, inspire, and endure.Over the past 13+ years, I’ve helped build, reposition, and scale brands across DTC, retail, and global markets, from Fortune 500 companies like Cadillac and Nestlé to early-stage startups where I was employee number one. Whether launching a new product, developing a go-to-market strategy, or uniting cross-functional teams, my strength lies in turning ambiguity into clarity and vision into execution.I’m especially passionate about building brands that nourish connection, culture, and well-being, and supporting the entrepreneurs and operators who bring those ideas to life. I thrive at the intersection of creativity and systems, storytelling and strategy, heart and hustle.If you’re looking to bring clarity to your brand and business, let’s connect. I offer expertise across:• Brand strategy• Product positioning• Go-to-market planning• Consumer insights• Qualitative & quantitative analysis• Campaign development• Multi-platform content creation• Brand and celebrity partnerships• Experiential activations• Global integration• Business development• Project management• Operations• Executive presentations• Stakeholder engagement • Chief of Staff to CEOs
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