Nicole D.

WORK HISTORY

EDUCATION

ABOUT NICOLE D.

Certified and experienced digital strategist specialized in web content strategy, UX (NN/g Certified), user journeys, taxonomy, project management, multiple CMS platforms with a focus on digital experience and CRO. Strong, proactive, multi-faceted professional with outstanding organizational skills and strong attention to detail who thrives in collaborative environments and always looks for opportunities to keep improving. Often, the biggest blocker in digital journeys is not your tech stack, but internal processes. I am passionate about removing silos and finding ways to inform and empower stakeholders to lay the crucial groundwork for robust optimization and personalization programs-With an MM from The Boston Conservatory and a BFA from Saint Mary\'s University of Minnesota, Nicole is also a skilled Musical Theatre performer and a proud member of Actor\'s Equity who has performed in New York, across the country, and abroad. Nicole credits her creativity, curiosity, and training as an artist as the fundamental building blocks to her success as a digital marketer and experience strategist. Guest Lecturer at UCLA - Digital Marketing, Taxonomy and TaggingProject management: Jira, Confluence, Smartsheet, Asana, Trello, Workfront, Webex Teams, Slack, Weekdone, Miro.Digital production: HTML/CSS, Adobe Experience Manager (AEM), Mezzanine, Wordpress, Photoshop,Sketch, InVision, Balsamiq, LucidChart.Marketing, Digital Experiences, AB testing, SEO and Analytics: Google Analytics, Adobe Analytics, Tableau, Salesforce, Marketo, Drift, Adobe Target, Intellimize, Optimizely, Pathfactory, BrightEdge, DeepCrawl, Clicktale, Mouseflow, SiteImprove, Screaming Frog, PostBeyond, SplashThat.