Navia Higgins
Project Manager, Global B2c @Allianz Partners
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WORK HISTORY
Project Manager, Global B2c @Allianz Partners
Responsible for successfully managing assigned projects to support the growth of B2C globally, such as the dissemination of best practices in digital marketing to ensure teams are optimizing their marketing programs. Oversee the collection and consolidation of performance reports to monitor country activity and results.Manage special projects (i.e. global rebrand, Olympics partnership) across 18 business units (US/Canada, Latin America, Europe and APAC).
EDUCATION
James Madison University
Bachelor of Arts - BA, Media Arts and Design, Concentration in Creative Advertising
ABOUT NAVIA HIGGINS
I am a professional marketer and creative thinker with a background in building brand awareness, growing customer acquisitions and driving product adoption for both B2B and consumer facing audiences through a mix of digital channels (web, social, app, email) and marketing strategies. I am passionate about building genuine relationships with my peers and clients in order to make the best of our work together. I am never afraid of a good challenge and constantly want to learn and develop new skills to keep up with this fast-paced digital age.When I\'m not on the job, you can find me with my dog, Duke, or exploring new restaurants around Richmond!Areas of Expertise: Industry Acumen: A/B Testing | Audience Engagement | B2B & B2C | Brand Awareness | Creative Brief Development | Data Analysis | Digital Marketing Strategy - Email & Social Media | Go-to-Market Strategy | Lifecycle Marketing | Market & Customer Research | Media Placements | Persona Development | Product Launch & Adoption | Search Engine Optimization (SEO)Leadership: Ad Hoc Reports & Presentations | Campaign Management | Cross-functional Team Management | Mentoring & Coaching | Partner & Stakeholder Management | Project & Program Management | Relationship Building | Strategic Business Planning Technical: Adobe Creative Suite | Adobe Workfront | Google Analytics | HubSpot | Salesforce
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