Naveenkumar Ponnusamy

WORK HISTORY

EDUCATION

ABOUT NAVEENKUMAR PONNUSAMY

As a digital marketing professional with over eight years of experience across the SaaS, energy, and technology sectors, I specialize in driving market‑focused growth through data‑driven marketing strategies, customer insights, and service positioning. My core strengths include SEO optimization, strategic content development, lead‑generation planning, and developing commercial materials that support new and emerging service lines.In my current role as a Digital Marketing Analyst at ANB Systems, a DNV company, I lead initiatives that enhance service visibility, strengthen customer engagement, and support commercial outreach. I manage market research, customer‑behavior analysis, and competitive mapping to inform service positioning and support go‑to‑market strategies. I also create value‑proposition materials, pitch decks, and marketing assets that enable business development and sales teams.I play a key role in organizing high‑impact engagement activities, including webinars, user forums, product demos, and targeted outreach campaigns. Additionally, I serve as the lead organizer for ANB Systems’ annual Energize 2026 conference, overseeing end‑to‑end planning and execution for the Chennai and USA editions, delivering a combined four‑day event for 250+ employees.Beyond marketing, I bring hands‑on innovation experience from participating in the DNV Next Gen incubation program, where I contributed to customer validation, prototyping, opportunity assessment, and early‑stage concept development. This exposure has given me a practical understanding of innovation frameworks, problem‑solving methods, and the process of turning market needs into viable service ideas.I am passionate about combining market insights, creativity, and innovation thinking to develop solutions that address customer needs and support business growth.