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Nathalia Pontes
Content and Experience Director @Kinedu
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WORK HISTORY
Content and Experience Director @Kinedu
I currently direct a team and coordinate with 25+ partners to produce videos, courses, and social media content that align tightly with product and marketing goals. My focus is on metrics—conversion, retention, and NPS—ensuring every piece of content supports growth and engagement.I am highly skilled in leveraging AI across content production, process optimization, and cost reduction. Fluent in English and Portuguese, and advanced Spanish, I bring adaptability and cross-cultural perspective to global teams. My collaborative approach across departments ensures cohesive storytelling and impactful user experiences.
EDUCATION
Instituto Singularidades
Education
British Columbia Institute of Technology
Psychology
FAAP - Fundação Armando Alvares Penteado
BA in Graphic Design, Graphic Design
University of Southampton
Extra Course, Understanding Language
Pontifícia Universidade Católica de São Paulo
Master's degree, Psicologia da Educação
FIA - Fundação Instituto de Administração
Master of Business Administration (M.B.A.), Management and Business Intelligence
SKILLS
ABOUT NATHALIA PONTES
As a professional with over a decade of experience in the educational products industry, I have gained insights and expertise in the intersection of technology, content, and data analysis. Throughout my career, I have consistently demonstrated a strong capacity for leadership, collaboration, and strategic thinking, working closely with cross-functional teams to drive impactful results.I have also authored four published children\'s books that explore important values and soft skills. These books serve as a testament to my deep commitment to empowering young learners with the tools and knowledge they need to succeed in an ever-changing world.I hold a Master\'s degree in Psychology of Education, an MBA in Business Intelligence, and a Bachelor\'s degree in Design. Additionally, I have completed various other courses related to both education and business.
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