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Natasha Tash Fericelli
Regional Sales Director @SureCo
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WORK HISTORY
Regional Sales Director @SureCo
US
As Regional Sales Director at SureCo, I partner with benefit consultants and strategic advisors to bring innovative Individual Coverage Health Reimbursement Arrangement (ICHRA) solutions to the large-group market.My work centers on helping organizations modernize their health benefits strategy—improving cost predictability, expanding employee choice, and giving HR teams the flexibility they’ve been asking for.What I Do• Build and strengthen relationships with top brokerage firms, consultants, and partners across the US• Strategically educate and empower broker teams on the evolving ICHRA landscape and SureCo’s technology-enabled solutions• Lead consultative sales cycles with large employers seeking more sustainable, scalable health benefit models• Collaborate cross-functionally with product and operations to shape solutions that align with employer goals• Serve as a regional ambassador for SureCo’s mission: expanding access, lowering costs, and transforming the way companies deliver healthcare benefitsWhat Drives MeI’m passionate about bringing clarity and confidence to a rapidly evolving benefits environment. My approach blends deep relationship-building, market expertise, and a commitment to helping brokers uncover new opportunities for their clients.I believe in solutions that are strategic, human-centered, and built for the realities today’s employers face.
EDUCATION
William Paterson University of New Jersey
Bachelor of Arts (BA), Communication and Media Studies
SKILLS
ABOUT NATASHA TASH FERICELLI
I’m a driven, relationship-focused sales leader who thrives on helping businesses grow through meaningful partnerships, strategic execution, and genuine connection. Over the past 18+ years, I’ve consistently exceeded goals, coached others to do the same, and built trusted networks that create real results.Key Highlights• 106% to revenue plan - 2nd year Channel Sales Manager (Paylocity FY 2025)• 109% to revenue plan – 1st-Year Channel Sales Manager (Paylocity FY 2024)• President’s Club + Circle of Excellence, Top 20% of 369 Sales Reps Nationwide (Paylocity FY 2021)• Winner’s Circle, Verizon (Top 10% PacWest (Verizon 2016)• Sales Excellence Awards (Top 10 Nationwide)(Staples 2010 & 2011)My sales mantra is \"Lead with genuine curiosity and listen to understand so that I can add value wherever I can.\"Gallup CliftonStrengths include:1. Achiever 2. Restorative 3. Individualization 4. Input 5. Activator Outside of work, you’ll find me cheering on my family, whether they are center stage in a theater production, building entrepreneurial dreams, or making a difference as first responders. I love exploring new adventures and finding creative ways to make work feel more like play.I’m always open to collaborating with forward-thinking individuals who value integrity, strategy, and growth.Let’s connect and explore how we can create meaningful impact together.https://meetings.hubspot.com/natasha-fericelli
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