Natascha Guerrero
Product Marketing Senior Lead @Salesforce
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WORK HISTORY
Product Marketing Senior Lead @Salesforce
Following the acquisition of Own, I\'ve joined Salesforce as Senior Lead, Product Marketing for the Backup & Recovery solution- Lead go-to-market strategy for security-oriented Salesforce customers, focusing on the Backup & Recovery product, partnering with 20+ teams across engineering, product, sales, and marketing- Translate customer insights and market intelligence into product positioning, messaging, and enablement tools- Manage high-visibility product launches, from roadmap alignment to cross-functional execution- Develop and maintain product messaging frameworks, enablement decks, and customer-facing assets.
EDUCATION
New York University
Master of Science (M.S.), Public Relations & Corporate Communication
Universidad Central de Venezuela
Bachelor of Science (BS), International Relations and Affairs
SKILLS
ABOUT NATASCHA GUERRERO
I’m a seasoned Product Marketing expert with 10+ years of experience driving go-to-market strategy, messaging & positioning, and launch enablement for B2B SaaS solutions. I thrive at the intersection of strategy and execution—aligning cross-functional teams, translating customer insights into impactful campaigns (and sales plays), and delivering measurable revenue growth.Currently, I serve as Senior Lead, Product Marketing Manager at Salesforce (via the OwnBackup acquisition), where I’ve re-launched flagship products like Salesforce Backup & Recover. I work at the intersection of strategy, storytelling, and execution—translating customer and data insights into compelling narratives, aligning cross-functional teams, and launching market-defining product capabilities. My approach blends curiosity with data-driven decision-making, ensuring every initiative supports both customer success and business growth.As the Sr. Product Marketing Manager at Censia, my focus was on ensuring successful product releases, creating relevant consumer-friendly product information and documentation, contributing to our Customer Marketing projects, and overall contributing to our Digital Marketing & demand generation efforts.Previously, I worked at the DRG Talent Advisory Group where I planned and executed multi-channel campaigns across digital advertising, social media, website management, email marketing, and sales enablement. Recently, I managed the launch of over 10 new talent consulting service offerings which in 2019 alone brought a 30% increase to the firm\'s revenue. Before, I was the PR and Marketing Manager at the Ride Entertainment Group where I managed the marketing efforts for 7 Amusement Parks & Carousels in the Northeast. There, I helped launch the opening of the SeaGlass Carousel at The Battery (NYC) which hosted thousands of riders in its first 48h, and made over $1.5M in its first year (2015-16) serving approximately 300k riders.Across my career, I have excelled at cross-functional project management and collaboration to bring stakeholders together and launch new products and services to market. M.Sc. in Public Relations and Corporate Communications from NYU, Latinas in Tech, and PRSA member.
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