Natalie Shaak

Associate Director of Communication and Administration, Center for Hunger-free Communities @Drexel University Dornsife School Of Public Health

Philadelphia, PA, US

Communication: Create and execute overall communication strategy for the Center and its projects including branding and style standards and guidelines; Lead name change and visual identity rebranding; Research, write, and design electronic newsletters, press releases, grant applications, policy and research briefs, and social media posts; Manage the Center’s website and coordinate content for blog posts; Serve as the primary point-of-contact for media inquiries; Create program impact reports that effective explain and visual program data and research outcomes; Visualize data for presentations, storytelling, and strategic decision-makingAdministration: Manage Center more than $1.6 million in financial resources and oversee the Center’s financial accounts; Lead all stages of pre- and post-grant administration including grant prospecting and writing; Lead Center’s facilities management and coordinated office move; Assist in strategic planning and development for the Center and its projects; Lead archival plan for proper stewardship of the Center’s program materials; Represent the Center at School of Public Health business meetings and other University-wide committeesKey accomplishments:* Redesigned email newsletter templates and created content resulting in 35% increase in open rate* Redesigned website and implemented search engine optimization resulting in 187% one-year increase in organic search* Managed more than $1.6 million in financial resources and developed sustainability plan responding to 90% annual funding reduction* Lead efforts to rebrand center including soliciting partner feedback and developing name, mission, vision, values, and foundational knowledge; led visual rebranding* Researched, wrote, and designed policy brief on minimum wage cited in numerous national media outlets

Drexel University

Bachelor of Science (BS), Culinary Arts and Science

New Politics Academy

Non-Degree, Answering the Call

West Chester University of Pennsylvania

Master of Science (MS), Counseling & Educational Psychology-Higher Education

Drexel University

Master of Science (M.S.), Publication Management

Millersville University of Pennsylvania

Bachelor of Arts (B.A.), English