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Natalia R.
Sports Marketing Running & Individual Sports @阿迪達斯
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WORK HISTORY
Sports Marketing Running & Individual Sports @阿迪達斯
Mexico City, MX
Led the strategy and execution for running and individual sports, aligning local initiatives with global objectives to enhance brand visibility and market leadership.Managed the Adidas Runners Mexico program, including budget, operations, and community engagement, increasing brand loyalty and consumer interaction.Built and nurtured strategic partnerships with Olympic athletes, ambassadors, and key stakeholders to amplify brand presence.Directed flagship events such as 21K/42K CDMX & GDL, ensuring seamless execution and exceptional participant experiences.Collaborated with cross-functional teams to implement omnichannel campaigns and activate major brand initiatives.Key Achievements:Positioned adidas as the #1 running brand in Mexico through community-driven strategies and ambassador activations.Integrated WHS accounts across running projects, improving operational efficiency and brand experience.
EDUCATION
ITESM CEM
Licenciatura, Negocios Internacionales
SKILLS
ABOUT NATALIA R.
Experienced sports marketing professional specializing in brand strategy, athlete and ambassador partnerships, and executing high-impact campaigns. Proven track record in elevating brand presence, driving community engagement, and leading large-scale activations across digital and physical channels.
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