Narinder Virdee
Senior Marketing Lead @Biocote
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Lead @Biocote
Lead all marketing activities across global markets, managing a team of four marketing professionals and overseeing cross-channel strategy execution- Define and implement the strategic marketing roadmap, aligning brand, digital, and content plans with business growth objectives- Oversee the planning and execution of B2B email marketing initiatives, including automation workflows, segmentation strategies, and performance optimisation- Collaborate with the sales team to build tailored email journeys that nurture leads through the funnel, increasing MQL-to-SQL conversion rates- Analyse marketing performance metrics and drive A/B testing strategies to enhance engagement and conversion rates- Guide the team in GDPR-compliant practices and the effective use of CRM and marketing automation platforms- Support product launches and customer retention through targeted email communications and content strategies- Drive digital marketing and brand visibility activities, aligning with sector-specific growth targets.
EDUCATION
Kingston College
Btec National Diploma
Coventry University
Bachelor of Arts (Hons)
ABOUT NARINDER VIRDEE
Dynamic and strategic Senior Marketing Leader with over 9 years of experience spanning Digital Marketing, UX, and B2B growth strategies. Currently leading global marketing at BioCote, a specialist in antimicrobial technology within the biotech sector, I bring a unique blend of creativity, analytics, and leadership to science-driven and technical industries.From crafting seamless digital journeys for automotive giants to building brand authority in biotech, I specialise in delivering multi-channel strategies that engage and convert. My work includes full-funnel email marketing leadership, website UX optimisation, and data-led performance analysis to support lead generation and brand growth.I thrive on transforming complex challenges into clear, actionable strategies, leveraging insight, team collaboration, and high standards of execution. Whether improving customer experience, enhancing digital presence, or developing a brand from the inside out, I lead with vision, energy, and results in mind.Key Skills & Qualities- Strategic Marketing Leadership- B2B Marketing in Technical/Regulated Markets- Email Marketing Strategy & Automation- Website UX & SEO Optimisation- CRM & Marketing Automation- Team Leadership & Mentoring- Stakeholder Engagement & Cross-Functional Collaboration- Data-Driven Insights & Performance Reporting
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.