Nancy Moldenhauer Richgels

About Nancy Moldenhauer Richgels

I’m a marketing leader with 10+ years of experience across B2B and B2C, blending product marketing, integrated campaigns, and content strategy. I love taking complex products or ideas and turning them into stories that actually make sense. More importantly, I help people connect with the products and services that make a difference for them.Over the years, I’ve built multi-channel GTM plans and customer journeys, led messaging and positioning, and launched products that really resonate with users. I’ve partnered with product, sales, operations, customer support, creative, and marketing channel teams to make it all happen. I’m known for being customer-centric and data-driven, but also for keeping things human — connecting dots others don’t see and creating strategies and content that my audiences and partners actually love.Some of the things I do best: • Messaging & positioning that clicks • Integrated marketing + multi-channel campaigns • Content strategy and storytelling • GTM planning, market readiness, and competitive research • Customer journey + lifecycle content • Turning messy, ad-hoc processes into something simple and repeatableI’m comfortable in both leadership and senior IC roles. I love rolling up my sleeves as much as I enjoy mentoring teammates, and I’m happiest when customer-focused strategy and execution come together to make a real difference. At the end of the day, I want to help my team find clarity, tell better stories, go to market with confidence, and have a little fun along the way.

Experience

1. Maketing Campaign Manager

   Instinct Science

   Mar 2026 — Present

Education

• Edgewood University

  MBA

  2003 — 2008

• Saint Mary's University of Minnesota

  BA

  1993 — 1997