Nash Reddy

Email Marketing Manager @Emagia

CA, US

Led end-to-end B2B email marketing operations supporting account engagement, customer communication, and pipeline acceleration across mid-market and enterprise segments.Owned email execution for Emagia AI, a SaaS-based autonomous finance and Order-to-Cash platform, supporting product positioning, feature launches, events, and customer communications.Planned, executed, and optimized high-volume outbound and inbound email campaigns using Saleshandy and Mailchimp, ensuring scalability, accuracy, and consistency.Built and managed advanced segmentation strategies based on industry, role (CFO, Finance Ops, AR teams), geography, engagement level, and customer lifecycle stage.Monitored and maintained email deliverability by managing bounce rates, sender reputation, spam complaints, and database hygiene.Ensured compliance with B2B email regulations, including opt-in management, unsubscribe handling, and GDPR/CAN-SPAM best practices.Tracked and reported campaign performance, sharing insights with sales teams to support account conversations and pipeline follow-ups.