Brian Shappell

Director of Marketing and Content Strategy @Emagia

Santa Clara, CA, US

The director of marketing and content strategy at Emagia is one that requires the wearing of many hats. In this role, I am responsible for targeted and cold email campaigns and lead generation as well as analyzing our results for any and all campaigns. This includes end-to-end execution from ideal to final analysis and ending of a campaign - it can also include the copywriting and content or fulfillment (\"asset\") writing, as is often needed given our small staff. I also oversee a team of several content freelancers as well as five full time web, video, and other design professionals. The team has produced dozens of professional videos and infographics as well as a significant website overhauls in the last 15 months. Another key facet of the position is relationship-building with key organizations that hold the biggest events and conferences for Emagia\'s target customer audience (CFO\'s, B2B Credit Directors, VPs of Treasury, etc.). I set up our exhibitor and speaking agreements at these events and travel to roughly 90% of all events where Emagia has such a presence, ensuring everything from booth setup to presentation technology to staff travel goes smoothly.

Rutgers University

Bachelor of Arts (B.A.)