Nadia Sofou

Programmatic Success Manager - Emea Lead @Taboola

London, GB

Lead programmatic strategy and campaign execution across EMEA, managing Always-On and bespoke PMP deals via DV360, The Trade Desk, and other major DSPs- Partner with Sales, AM, AdOps, and Product teams to support end-to-end delivery—briefing, feasibility, QA, troubleshooting, pacing, and reporting- Oversee a high-volume pipeline of 100+ PMP requests, driving ongoing optimizations to exceed CTR, CPC, and CPA targets- Provide post-campaign insights and lead client-facing sessions including kickoffs, QBRs, and performance reviews to support retention and growth- Design and deliver internal training for Sales, AdOps, and AM teams on DSP workflows, troubleshooting, and strategic optimizations- Own and evolve PMP strategy—tiering clients, setting acceptance criteria, defining preferred DSPs/SSPs, and creating sales enablement materials- Ensure CRM hygiene and documentation accuracy via Salesforce to enable smooth campaign execution and alignment- Drive growth opportunities with Brands and Agencies through targeted planning, cross-sell, and upsell initiatives- Contribute to internal process improvements and serve as the regional expert on programmatic best practices and enablement.

Glossologia - Professional Linguistic Studies, Athens - Greece

Short courses in editing and translation

Athens University of Economics and Business

BSc, International and European Economic Studies

IPA (Institute of Practitioners in Advertising)

IPA Foundation Certificate, Advertising

IPA (Institute of Practitioners in Advertising)

Advanced Certificate, Advertising

iekAKMIedu, Athens - Greece

Journalism