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Start for FreeMurilo Yamashiro Pizzardini
Business Intelligence Iii Crm Mensuração De Campanhas @Bradesco
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WORK HISTORY
Business Intelligence Iii Crm Mensuração De Campanhas @Bradesco
São Paulo, BR
I work in CRM measurement, focusing on channel and campaign briefing attribution models. After testing U-shape and MTA approaches, we landed on a Last Click model that better fits our business needs. I analyze performance by product type and plug the results into a scalable model built in PySpark on Databricks. All the insights are shared through a Tableau dashboard, making it easy for the team to explore and take action.
EDUCATION
FGV - Fundação Getulio Vargas
Pós-graduação Lato Sensu, Finanças
Universidade Federal do ABC
Bachelor's degree, Science and Tecnology
MBA USP/Esalq
Master of Business Administration - MBA, Digital Business
ABOUT MURILO YAMASHIRO PIZZARDINI
I am a data-driven professional with a strong background in the financial sector and a passion for leveraging technology to drive strategic insights and business growth. My expertise spans CRM, data analytics, and financial projections, with a deep understanding of how customer behavior impacts profitability.Throughout my career, I have worked across different areas, from quality assurance—where I gained experience in after-sales—to pre-sales, collaborating with CRM and Marketing teams on campaign creation and audience segmentation. I also developed financial insights that helped optimize revenue strategies. Currently, I work with CRM data, generating actionable insights on the best communication channels, competitor relationship models, engagement strategies, and lifecycle-based campaigns.My focus today is on Insights and Growth, with expertise in propensity statistical models for marketing and financial forecasting. I have extensive experience in ETL, dashboard creation, and data storytelling, transforming raw data into strategic recommendations.One of my key achievements was developing an RFV (Recency, Frequency, Value) model to measure customer relationships with competing financial institutions. This model enabled the identification of each customer’s primary bank, allowing for highly targeted retention campaigns. By tailoring offers based on specific competitors, we enhanced customer loyalty and optimized marketing efficiency.My technical skills include Python, PySpark (Databricks), SQL, SAS, Power BI, Tableau, and the full Microsoft Office suite.
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