Michael Tuminello

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHAEL TUMINELLO

I like to make and grow new things, thriving on the challenge of creating something from nothing and seeing it become essential to users and businesses alike. Throughout my career, I\'ve specialized in turning ideas into market-ready products that drive business growth and establish industry standards. As Head of Product at SuperAwesome, I set product vision and strategy for a marketing platform that went from concept to soft-launch in just six months, unlocking $XXM in pipeline revenue. Prior to that, at Flashtalking, I spearheaded go-to-market and product launch strategies for two new growth product lines (video and verification), both successfully launched within my first seven months, helping to position Flashtalking for a $500M acquisition by Mediaocean.My experience includes developing strategic solutions to competitive challenges, such as creating a \"Unified Video Tag\" at IAS that transformed a potential revenue threat into an opportunity that boosted mobile video revenue by 100% while reducing operational video tagging costs by 25% as the company prepared for IPO.During my tenure at Innovid, I led the interactive video creative product line as the company grew tenfold from ~$10M to over $100M, where I defined new industry standards (winning IAB Service Excellence Awards for VAST, SIMID, and MRAID) that supported our rapid scaling.My track record includes building 0>1 tools that stand the test of time — from an advertising toolkit that remained in use by major publishers like AOL for 6+ years after the original company dissolved, to a Slack-like educational platform still used in over 300 institutions more than a decade after launch.When I\'m not working, I\'m invested in the growth of my two great kids and a thriving in-home garden, and have a creative outlet in writing music, collaborating with former bandmates and beginning to test myself with open mic nights.Let\'s connect if you\'re interested in product innovation, strategy, building sustainable tech solutions or if you have tips on music distribution or keeping rosemary alive through the winter.